Paid Social | Meta, TikTok, LinkedIn, Pinterest | OpsBlu

Social ads that see every conversion.

Meta, TikTok, LinkedIn, Pinterest, Snapchat. Managed by the same team that implements your Conversions API and watches your pixels every day.

Platforms MetaTikTokLinkedInPinterestSnapchatReddit

Full-funnel paid social, from audience research to scale.

  • Audience strategy. Custom audiences, interest groups, and lookalikes built from your customer data. We start with who buys, not who clicks.
  • Creative testing framework. Structured A/B and multivariate testing across hooks, formats, and CTAs. Every test has a hypothesis and a clear winner.
  • Retargeting funnels. Multi-stage retargeting tied to real intent: site visitors, cart abandoners, video viewers, email subscribers. Each gets tailored messaging.
  • Conversions API, done properly. Meta CAPI, TikTok Events API, LinkedIn Conversions API. Implemented and maintained in-house. Events fire even when browsers block pixels.
  • Disciplined scale. Spend scales after unit economics prove out at each level. No 10x-ing budget on a hunch. Controlled, reproducible growth.

Server-side tracking recovers the data you're losing.

Browser pixels miss a meaningful share of conversions to iOS restrictions and ad blockers. Every paid-social platform is optimizing on incomplete data unless someone gets Conversions API working. Most agencies don't.

We implement CAPI and Events API server-side, then audit them every month. Your campaigns optimize on every purchase, not the half that survived the privacy gauntlet.

Day 1
CAPI implemented + maintained in-house
Monthly
Server-side events re-verified, not set-and-forget
$0
Extra for CAPI implementation
$500 /mo + 5% of ad spend

One retainer covers every channel: PPC, paid social, email, social media, creative, analytics. Use whichever you need. Month-to-month.

  • Conversions API setup + maintenance included
  • Continuous audit + pixel monitoring included
  • Weekly reporting + bi-weekly strategy calls
  • No contracts, cancel anytime
View full plan

Frequent questions

Which platforms do you run?

Meta (Facebook + Instagram), TikTok, LinkedIn, Pinterest, and Snapchat. We pick based on where your audience converts, not where the agency's most comfortable.

What's Conversions API and why does it matter?

CAPI sends conversion data server-to-server, bypassing ad blockers and iOS privacy restrictions. Without it, a significant chunk of your signal never reaches the platform. The platforms can't optimize for what they can't see.

How long before I see results?

Meaningful data within 2-3 weeks, clear trends by week 6-8. Month one is mostly tracking verification, audience building, and creative testing. The work that makes month two look easy.

Your pixels are leaking. Let's plug the holes.

Server-side tracking, complete attribution, campaigns that actually optimize.